Nine Yards Counsel | Digital Agency

The Dillon Trust

Brand Discovery

When The Dillon Trust approached Nine Yards Counsel Digital Agency, we set out to uncover the heart of their story - a legacy rooted in community upliftment, education, and meaningful change.

Through collaborative workshops and in-depth conversations, we explored the values that drive their mission and the vision they hold for the future. What emerged was a brand essence built on trust, integrity, and the power of collective action. Our role was to capture this spirit, translating it into a cohesive identity and digital presence that not only reflects their impact but also inspires others to join their journey.

Nine Yards Counsel | Digital Content

Brand Identity

We believe a brand is more than a logo or a name - it’s a living story that stirs emotion, inspires trust, and connects deeply with its audience.

When we began shaping the brand identity for The Dillon Trust, our aim was to honour their legacy while creating a visual and narrative language that would carry their mission forward. We drew inspiration from their unwavering commitment to education, community upliftment, and sustainable impact - translating these values into a brand that feels both rooted in tradition and alive with possibility.

Every design choice - from the typography and colour palette to the placement of their emblem across platforms - was guided by the principles of clarity, integrity, and accessibility. Warm, grounded tones evoke trust and heritage, while modern design elements convey progress and inclusivity. The result is an identity that not only reflects The Dillon Trust’s purpose but also invites people to see themselves as part of the story.

By blending authenticity with a forward-looking vision, we created a brand presence that can confidently champion The Dillon Trust’s mission for years to come - resonating with donors, partners, and the communities they serve.

Brand Identity

Nine Yards Counsel | Digital Services

Website Development

Our process was about more than building a digital presence - it was about creating a platform that could share their story, showcase their impact, and invite action. We set out to design a site that balances elegance with purpose, reflecting the values of trust, transparency, and community engagement.

The homepage opens with a compelling hero section instantly communicating the mission, supported by intuitive navigation guiding visitors through the initiatives and success stories. Subtle interactive elements and carefully placed calls-to-action make it easy for users to connect, contribute, and learn more.

Nine Yards Counsel | Digital Services

Hero Image

The hero image ideology was designed to do more than look striking - it needed to capture the heart of the story. We developed a visual approach that reflects the commitment to education, community upliftment, and sustainable change, using imagery that inspires trust, love and conveys impact - in a playfully professional manner.

Subtle interactive effects invite exploration without overwhelming the experience, while carefully chosen supporting visuals create a cohesive and meaningful first impression.

This strategic design choice ensures that, from the moment a visitor lands on the site, they feel connected to The Dillon Trust’s purpose - and inspired to become part of their story.

To extend this visual language across the site, we created a library of custom icons and design assets that could be subtly deployed in key areas. These elements not only reinforce the hero image’s message but also create a sense of continuity and familiarity as visitors navigate the site. The result is a unified visual identity that blends storytelling with functionality.

Nine Yards Counsel | Digital Service

WordPress Launch

The launch of The Dillon Trust’s website marked the final step in bringing their refreshed brand and vision to life. Built on WordPress for its flexibility and scalability, the platform was carefully crafted to balance functionality with a clean, inviting design.

We ensured every feature - from streamlined navigation to seamlessly integrated donation and contact systems - worked together to create a smooth, reliable user experience. The site was optimised for accessibility, speed, and mobile responsiveness, ensuring it could serve the needs of diverse visitors, from potential donors to community partners.

The result is a polished, purpose-driven platform that not only communicates The Dillon Trust’s mission with clarity but also makes it easy for people to engage, contribute, and stay connected. It’s more than a website - it’s a digital foundation for their ongoing impact.

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