Nine Yards Counsel | Digital Agency

Beauty & Da Feast

Brand Discovery

Beauty & Da Feast is a boutique store that seamlessly blends beauty services and culinary delights. At Nine Yards Counsel Digital Agency, we began by diving deep into understanding Beauty & Da Feast’s unique positioning in the market. Our goal was to capture the dual essence of the brand - where beauty meets indulgence - and translate it into a cohesive and captivating brand identity.

Nine Yards Counsel | Digital Content

Brand Identity

Our work on the brand identity for Beauty & Da Feast focused on crafting a name and visual aesthetic that embodies the brand’s playful and luxurious nature. We developed associated marketing assets, ensuring that every element - from typography to imagery - reflected the brand’s whimsical nod to the fairy tale classic while highlighting its premium offerings.

Nine Yards Counsel | Digital Content

Logo Research

Our research for the Beauty & Da Feast logo focused on integrating beauty and culinary elements into a cohesive design. We explored color palettes, typography, and iconography that would appeal to the brand’s target audience. The aim was to create a logo that captured the essence of luxury and playfulness, setting Beauty & Da Feast apart in a crowded market.

Nine Yards Counsel | Digital Content

Logo Mockups

We developed multiple logo mockups that reflected the brand’s unique identity, blending elegance with a touch of whimsy. Each version explored different aspects of the brand, from color and typography to icon placement. Through collaborative feedback, we refined the designs to arrive at a final logo that perfectly balanced sophistication with the brand’s playful character.

Nine Yards Counsel | Digital Content

Brand Card

For the Beauty & Da Feast brand card, we carefully balanced visual elements to highlight the brand's dual essence of luxury and indulgence.

The cupcake icon was seamlessly placed to symbolize the brand’s delight in fine confectioneries, while the typography combined elegance and playfulness - with expressive strokes - using a refined font with an approachable whimsical style.

The color palette was thoughtfully chosen to create premium contrast: vibrant hues for “Beauty” to convey joy and energy, and deep, rich tone for “& Da Feast” to evoke sophistication. The resulting brand card effectively communicates the essence of Beauty & Da Feast, making a lasting impression on its audience.

Brand Identity

Nine Yards Counsel | Digital Content

Videography

For the videography element of Beauty & Da Feast, we focused on creating an organic and engaging setting for the logo reveal. The video incorporated elements specific to the brand’s offerings—such as a visual blend of beauty products and gourmet treats—to create a seamless narrative.

The final video encapsulates the enchanting and luxurious experience that Beauty & Da Feast provides, leaving a lasting impression on its audience.